What is EMV?
EMV is an abbreviation for Europay, Mastercard and Visa, the three organizations that developed the initial specifications. EMV is an open-standard set of specifications for smart card payments and acceptance devices. The EMV specifications were developed to define a set of requirements to ensure interoperability between chip-based payment cards and terminals. EMV chip cards contain embedded microprocessors that provide strong transaction security features and other application capabilities not possible with traditional magnetic stripe cards. Today, EMVCo manages, maintains and enhances the specifications. EMVCo is owned by American Express, Discover, JCB, MasterCard, UnionPay, and Visa, and includes other organizations from the payments industry participating as technical and business associates. Information on the specifications and organization is available at http://www.emvco.com.
Design One Creative, LLC is a wholly-owned CUSO, based in Saginaw, MI, that was developed in 2010 to offer our card personalization program, Picture My CardTM, to other financial institutions.